A little inspiration goes an extendedway when it involves brainstorming social media contest ideas.
To get your creative juices flowing, we’ve rounded up quite20 ideas across Facebook, Instagram, Twitter, YouTube, pinterest, LinkedIn, Snap chat—and even TikTok.
And to form things easier, we’ve sorted them by objective, from increasing engagement to generating leads.
If you’re trying to find platform-specific guides, don’t fret. inspect our Facebook and Instagram contest ideas for suggestions and guidelines.
PS: before launching your social media contest make certain to form sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there’s a couple of other best practices you ought to consider following also , outlined within the video below:

Social media contest ideas to increase engagement

The classic “like and/or comment to win” may be a tried and true thanks to increase engagement. It are often persisted almost any social platform, from LinkedIn to Instagram.
Simply create a post with an explanatory caption, include an entry deadline and straightforward guidelines, and voila! you’ll also share the post in Facebook or Instagram Stories to raised spread the word.
In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all at once . Hashtags like #giveaway, #freebie, #liketoenter, and #commentator help to amplify the contest’s reach, too.

Share or RT to enter

Like and/or comment to win contests prompt engagements together with your base, but by pairing the competition with a share or RT requirement, you’ll reach more people. If you ask followers to share to Facebook or Instagram Stories, confine mind that you’ll only be ready to confirm those shares within 24 hours.
To promote the launch of its new flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. To enter for an opportunity to win houseguest essentials, all participants had to try to to was retweet.

Tag a friend

Bring ideas 1 and a couple of along side a “tag a friend” entry requirement, since a tag is technically a comment and a share wrapped into one. Ideally, this approach will enjoy the ripple effect: a lover tags a lover tags a lover quite thing.
This example from Montreal-based shoe brand asks participants to tag three friends, increasing the chances of additional tags.

Vote to win

People like to have their say. Create a contest where a vote counts as an entry. Ask users to choose the comment section of a post, or create an Instagram Stories poll. this is often also a fast and straightforward thanks to collect feedback from your audience on something important to your business


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